The premier New Zealand education exhibition across Central Asia — bringing world-class NZ universities & schools directly to Astana, Bishkek & Tashkent.
The Silk Road Education Fair is a premium B2C exhibition series connecting New Zealand universities, institutes and schools directly with motivated students and families across Kazakhstan, Kyrgyzstan and Uzbekistan.
Inspired by the ancient trade routes that once linked East and West, we are opening a new corridor — one that brings world-class New Zealand education to the heart of Central Asia.
Organized by Study NZ (registered in New Zealand), backed by LLC World of Education — operating in Bishkek since 2009 and one of the largest educational agencies in Central Asia.
World of Education has been running international education fairs in Central Asia since 2009. Here is a look at what we deliver — every time.
Kazakhstan is the largest economy in Central Asia and one of the most dynamic emerging markets in the world. Astana — a modern capital built from scratch over 25 years — is home to government institutions, top universities, and Kazakhstan's most financially strong families. Students from Astana are typically well-funded, academically prepared, and seeking prestigious international credentials.
Kazakhstani students and their families are experienced international travellers — many have already visited Europe, the UAE, or Southeast Asia — and are actively researching overseas study options beyond the traditional Russia, Germany, and UK routes.
New Zealand is increasingly on their radar. It is seen as safe, English-speaking, internationally respected, and offering a lifestyle that resonates strongly — clean nature, outdoor culture, and a welcoming society. For families who can afford to send their children abroad, NZ represents an aspirational yet achievable choice.
Kyrgyzstan is a small but fast-developing nation of 7 million people. Its capital Bishkek is a lively, youthful city with a strong university culture and an emerging middle class increasingly looking outward. This is our home market — World of Education has operated here since 2009, and our relationships with schools, universities, parents and students run deep.
Kyrgyzstan punches well above its weight as an education market. It consistently produces motivated, English-capable students hungry for international opportunities. What makes it particularly compelling for NZ institutions is the cultural resonance — Kyrgyz people share a deep love for mountains, nature, and wide open landscapes that sits at the very heart of NZ's identity.
When NZ institutions talk about lifestyle, environment, and quality of life, it lands differently here than anywhere else in the region. Students from Bishkek don't just understand what NZ offers — they feel it.
Uzbekistan is the most populous country in Central Asia with over 36 million people — and it is changing fast. Since 2017, sweeping economic and social reforms have opened the country to the world. Tashkent, a city of 3 million, is a modern hub blending history with new investment and a rapidly expanding consumer class. For NZ institutions, this is a market to enter now.
The Uzbek state has set national targets for sending students abroad as part of its Human Capital Development Strategy — meaning study abroad is not just a personal aspiration here, it is a national priority backed by government scholarships and loan programs.
New Zealand has an almost unique position: strong brand recognition as a safe, English-speaking, high-quality destination — combined with virtually zero NZ agent presence. Students who meet a NZ institution here are encountering NZ education for the very first time. That moment converts at a remarkable rate.
Uzbekistan has made tourism one of its core national development priorities. Samarkand, Bukhara and Khiva are UNESCO World Heritage Sites drawing millions of visitors annually. The government is actively building hotel infrastructure — and needs trained professionals. For institutions offering hospitality management programs, the Uzbek market is arguably the most natural fit in the entire region. Students here don't just see hospitality as a career — they see it as a national mission.
Select one city or unlock maximum reach with the full Silk Road tour — at a significant saving.
📋 Booking deadline: 15 September 2026 • Invoices available in EUR, USD, GBP, KGS
"Working with the Study NZ team has been outstanding. Their deep roots in the Kyrgyz market and expanding reach across Central Asia make them one of our most strategic partners in the region. Students they refer are well-prepared, motivated, and a great fit for our programs."
"The Study NZ team brings genuine expertise and professionalism to every interaction. They understand the cultural nuances of Central Asian students and have consistently delivered high-quality candidates to PIHMS. We look forward to growing this partnership across all three markets."
Limited exhibition stands available. Register before 15 September 2026 to secure your place at the Silk Road Education Fair.